Data Capture for Hotels and Restaurants
How data capture systems help you
Data capture is a known way to create long lists of contact information to use in email campaigns for hotels and restaurants. It is an extremely powerful marketing tool, simple to set up, and reasonably priced.
How do you set up email and phone number capture?
The process is quite easy, if you're not a technology specialist, you can simply ask your IT company for help, or even your internet provider. It is an easy step-by-step procedure where a page will simply be added to your customers devices when they attempt to use your free Wi-Fi. A form with a few lines is all they will need to fill in. You will have a choice when it comes to what information you ask of your client, we recommend keeping it to bare minimum. The more you ask, the higher the drop out rate. My recommendation is to keep it to name, email address and phone number. When you start asking for date of birth, address, and more, it becomes a pain for the user.
What are the advantages to capturing data?
By having this type of information, you are able to build powerful and money generating campaigns for your hotel and/or restaurant. If you are not familiar with creating such marketing plans, we highly recommend you familiarize yourself, or seek assistance from a specialist, such as myself. Today, it is vital to be up to scratch with these strategies, tactics, and techniques, if you plan to be as competitive as you can.
How does this data help a marketing campaign?
By beholding hundreds of email addresses thanks to data capture through Wi-Fi, as we discussed, but also through online booking systems for bedrooms or lunch and dinner reservations, you are in a powerful position. The software will tell you how often each person enters your establishment (i.e. returning customers). So, you can work out who hasn't visited in a while, for example, and target all of those previous customers with an email campaign about new deals, events, and additions to your hospitality establishment. Likewise, you are able to send emails to people who visit quite regularly, thanking them for their recurring visits.
How much does it cost?
Depending on the amount of users on the system, it will probably cost you somewhere near £30/month to put this in place. As the amount of users goes up into the 2,000s, 5,000s, and 10,000s, the price will raise, most likely to a maximum of £70-£80 per month. If you have multiple sites, you can probably negotiate a discount with the provider of the service.
If you would like to learn more about which companies can help you, feel free to give me a call on 07311 357963 or email me at cclark@poprmedia.com.
Is it worthwhile?
I see this as an obvious gem for any corporate hospitality managers to include in their marketing plan. There is no risk factor, it is very affordable, and the advantages are numerous, valuable, and quite essential, if your goal is to dominate the area.
CONTACT US
Want more info?
Contact Us
See us in person
Contact us
