In this day and age, where everything is becoming digital, a mobile friendly website is no longer questionable.
Let's be real here, if your website doesn't work on mobile phones, or is very poorly optimised for mobile users, you're missing out on over 50% of potential traffic, according to recent studies.
Here are some quick, easily actionable tips for you to follow, if your goal is to build a mobile friendly website.
Although desktops and laptop users may enjoy a more creative, engaging design, it really isn't worth it when optimising for mobile designs. Not only will extra design features slow down the mobile version of the site, but they will also make it feel more cluttered, and less effective. The layout should be simple, the navigation should be easy, and the design should be minimalistic, without just being a ton of text.
On most web development platforms, you can enable a responsive design. This will do a lot of the work for you, as it automatically adapts to the size of each screen. Although responsive designs are sometimes ineffective, they will definitely save you a lot of time, and ultimately they'll allow you to avoid re-building the whole website for different devices.
I can see some of you out there, getting lazy with your images! Images make or break a website, but they do need to be compressed and optimised before being uploaded. Also, make sure to enable lazy loading, preventing images from loading until they require to.
Too many images will slow down your site, especially on mobile, and the same goes for images that take up too much storage. So remember: optimise your images!
Mobile devices are on the smaller side, as you would have noticed. Therefore, making navigation straightforward, and comprehensive, should be one of your priorities. Your goal should be to have a simple, easily-accessible menu, which allows any mobile visitors to find what they are seeking. A search bar, although not very aesthetic, can also be a handy tool when searching for information on a site.
To double-check your layout and design, it's good practice to use a few different mobile devices and tablets, to ensure everything is in place. Sometimes, designs can change from one mobile phone to another – this is a good way of avoiding that type of problem.
To conclude, the mobile version of your website is very crucial, and should never be overlooked. To maximise your efforts, follow these easy steps, and your site should be as mobile-friendly as they come. However, there are more detailed variables to consider, which only experts would acknowledge. For more information, feel free to contact us!
Thanks for reading,
Have a lovely day!
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