What are the best ways to create an engaging website design?

Responsiveness

To have high engagement, you will need a responsive design. This will ensure that your website functions perfectly on all devices, from ultra-wide monitors to the newest iPhone Mini. Responsiveness will help your customers navigate with ease, and it will make it easy for them to find what they were looking for in the first place.

Navigation

As we just mentioned, navigation is also an important factor to take into consideration. A website that is easy to surf through is definitely optimal, you want it to be obvious, easy, and informative. Focus on linking pages together, linking out from your home page to every relevant page, and creating clear drop-down menus.

High-Quality Images

Great photography catches the eye instantly, so does amazing graphic design – you should definitely use this to your advantage. Make sure you have a wide range of good images on your website, this will guarantee a great experience for your customers, and it will most certainly impress them! However, be careful with your resolution, if you have too many high-resolution images on your website, you will likely slow down the load speed dramatically, and in turn, you will defeat our objective of creating an engaging time.

Your Content Is King

The content writing part of a website is often the hardest, and the most time-consuming. But this makes perfect sense – your content is what defines you, describes you, and makes you relevant. You should focus a lot of energy on your content, and make sure it's easy to read, but also very informative, professional, and well-written.

Search Engine Optimisation

This is in direct relation to everything we just mentioned, as these previous factors will all affect how you perform. The main one for me is, again: content! Having relevant content with great keywords, and long-tail keywords, will really help. There are also many off-site optimisation strategies to put in place, which will help your search engine optimisation goals.

Your website design will therefore affect how engaged your customers are, and will make a big difference in terms of conversions, sales, and enquiries.

Thanks for reading,

Have a nice day!