The focus is always pointed at the customer. Who is your ideal customer? Your customer avatar? How do you target them? How do you satisfy them?
These are all questions that help us to build essential marketing campaigns to help your business.
ROI
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What People Say About Us
In our opinion, having a central platform where customers can find all of the information they could need is essential. This is why we always start with your website. This may be case of designing a new website, if you don't have one, or if your current one is dated, poorly designed, built on a untrustworthy platform.
On the other hand, it may just need a refresh. This is often the case, it's only in extreme situations where a complete rebuild is necessary.
Whether it's a fresh start or a simple update, we think it is one of the most important things in your marketing. Did you know that 75% of consumers say they judge a company's credibility based on their website design?
Essentially, all of the points below are to drive more people to your website, at least that's what we're aiming for. You can see below what these platforms are.
Building authoritative and powerful social media profiles is very important. This it the number one best way to target younger audiences, and push them to your website. We can use social media to post value-added content which will engage lots of people. And then you choose your moment to hit them with deals, campaigns, and call to actions.
As much as it can be painful to lose money on your bookings when you use OTAs, they are essential, and really quite helpful. There are many ways we can use them to our advantage. Think of them as a way to get customers through the door. Once they have passed that door, the online travel agencies are no longer in the equation.
Mark my words, there is nothing, I repeat: nothing more important than reputation management when it comes to marketing for hotels. Thereby, working hard to get positive, keyword rich reviews on TripAdvisor, Google Reviews, Booking, Expedia, and Airbnb is essential.
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