Choosing the right website for your business is essential

Target your audience!

First and foremost, you need to know who you are talking to. Without this knowledge, you won't know where to start.

Having a target audience allows you, as a business, to reach a certain demographic, to provide relevant information to THEM (it's no good providing loads of great information to the wrong people).

Once you have worked out who your audience is, you can make a decision for your design. You know what will appeal to them, you also know what wording to use, and what kind of feel your site should have.

Usability is key.

Design is one thing, but usability and functionality are as important. Using the tools we mentioned in the last section to give your website the right “feel” and look is amazing, but you must not sacrifice responsiveness for prettiness.

What exactly am I trying to say?

Well, there are many factors that dictate how responsive your website will be, but the widgets, image optimisation, and strategic placement of these elements are key.

Furthermore, we all use our phones nowadays, recent studies and statistics show that over 50% of web traffic is now on mobile phones. In response to this, it is super indispensable to optimise your website for mobile users, some would say it is even more essential.

Easy navigation, happy customer.

There is nothing worse than navigating to a website, and getting completely, and utterly lost. Make your navigation menu easy to understand, and make it easy for users to surf through your whole website, effortlessly. Confusing websites never do well, from my experience at least.

What type of content are you promoting?

Depending on your industry, and type of company, your content may vary. For example, if you are a videographer, your website will be largely dedicated to videos – that's what your customer is interested in buying, so that's what you should show them the most. Inversely, you might have a book editing company, which would definitely include more writing.

Most websites are a mix of the two, but make sure you take this into consideration for your website design. Your content should be focused towards your best-selling products or services.

Run some tests.

This is where usability sessions come into play. You don't have to go really far with this, though. You could simply ask your friends and family what they think of your website, and that should give you some great insight alone. There are, however, ways to go more in-depth, where dedicated teams are able to test out your website, and give professional advice.

Selecting the right website for your business is thereby important, and there are many decisions to account for. Hopefully, this article helps you make the right choices for your website's design, usability, and functionality, making your customers' experience impeccable.

Have a great day!