Get More Work For Your Small Business Thanks To A Website

Use SEO To Generate More Work For Your Small Business (Search Engine Optimisation)

This first point is probably the most important one. SEO is the number one best way to increase the traffic to your website, and in turn, the amount of phone calls you receive, and jobs you land. Without going into too much detail, we would recommend 3 main points:

1. Target specific keywords that your customers are searching for
2. Write high-quality, easily read, informative content for your customers, this will help build trust.
3. Make sure your website is mobile friendly. Over 60% of web traffic is now on mobile, so make sure you aren't loosing out on those people.

Maximise Your Calls-To-Action (CTAs)

A call-to-action is a link or button on your website that initiates a process where customers will perform a specific task. For example, “Call Us Now” or “Book An Appointment” are popular calls-to-action. You want enough of these on your website for your customer to get in touch, but not so many that they get lost in the process. Use one call-to-action at a time, never more.

Promote The Quality Of Your Work To Get More Of It!

If you look at our website, we have a dedicated “Projects” page where we show our latest & greatest work. This is specifically designed for our customers to see, admire, and will encourage them to work with us. For your small business, it's exactly the same. Let's say you're a tree surgeon, your website should have numerous pictures and testimonials of your work. By putting your work forward, customers are more likely to identify you as a trustworthy business, which will result in more conversions for you.

Create High-Value Content

To continuously add value to your website, you will want to do blog posts, maybe release e-books, publish YouTube videos, etc. This high-value content will encourage customers to buy with you, as they have already received some free information, so they know that you are an expert in your industry.

Use The Power Of Social Media To Your Advantage

Social media is a free, yet invaluable tool for your business. You can use it to promote your website, add high-value content daily, put your work forward, chat with potential clients, close deals, and more. Thanks to social media, you will be able to generate that much more work for your small business.

To conclude, your website can be very powerful for generating more leads, more work, and more income. These are the most effective and simple tips out there: SEO, calls-to-action, promote your work, create high-value content, and use the power of social media.

Thanks for reading,

Have a good day!