How do you create an effective landing page for your business?

What Is The Goal Of The Landing Page?

You should always define the goal before jumping into any design or content ideas. Your landing page should be heavily based on the main objective. Are you looking for email-addresses? Do you want to sell a product? Do you want people to sign-up for an event? The goal will help you choose the elements of the landing page, and you can influence the visitors to complete your desired action.

Don't Overcomplicate It, Focus On The Objective

If you include too many parts on your landing page, like too much text or too many images, your audience will get confused, and your conversions will drop miserably. A clean, visually appealing, and original landing page, is good to aim for. Empty spaces can be used to draw attention to a certain part of the page, and drive more eyeballs toward your Call-To-Action (CTA).

Make The Headline One To Remember

The first thing anybody will see is the headline, make it count. If it's not good enough, say goodbye to the visitors, they won't be sticking around. You must grab the user's attention, and use a “hook” type phrase to emphasize the value of your offer, and what makes it different. Also, make your offer very easy to understand for your target audience, if you are talking to 18-year-olds, don't use fancy words and classic terms, a modern and original headline would suit that situation quite well.

Find A Killer CTA

Your Call-To-Action (CTA) is the core of your landing page, it needs to be strategically placed, standing out from the remainder of the page. Use action-orientated language that is likely to make users do something, online users must be told what to do. For example: “Get Your Free Website Audit”, “Start Your Free Trial Now”. You can research strong marketing language to find words that are great for CTAs, I'll put a link to a good article below.

Write Persuasive Copy And Increase Conversions

When you write the copy for your landing, make it incisive, and emphasize the offer. What is good about your offer? What makes it different? Which pain points does your audience relate to? How will your product/service take away their pain?

Write short copy, use bullet points, make the content easy to read and precise.

If You Have Social Proof, Use It

By incorporating social proof on a landing page, trust is usually increased massively. If you have any, include testimonials, reviews, or case studies. Social proof helps your users justify going ahead with you, and makes it more likely for them to follow your Call-To-Action.

Write Persuasive Copy And Increase Conversions

When you write the copy for your landing, make it incisive, and emphasize the offer. What is good about your offer? What makes it different? Which pain points does your audience relate to? How will your product/service take away their pain?

Write short copy, use bullet points, make the content easy to read and precise.

Optimise For Mobile Devices And Test Your Landing Page

60% of users or more will be visiting your landing page on a mobile device, so make the mobile layout amazing! The number of mobile users is constantly increasing, and so is the importance to account for it. Test out your landing page on numerous devices, including mobiles, tablets, and laptops or desktops to make sure everything is correct. Over time, you can use Google Analytics to track conversions and general user behaviour.

To create a landing page that performs well, drives sales, and reaches your objectives, a good build will be crucial. From emphasizing your offer and making the Call-To-Action stand out, to writing persuasive copy and optimising for mobile, the goal is to captivate your users' attention. You will learn to understand your target audience, and changes can be made in accordance to the analytics. This blog post contains tips that will help you maximise your marketing efforts, and measure them effectively, thereby reaching your goals faster!

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