Content Marketing In North Devon

Attract More Clients With Content Marketing

By using content marketing correctly, you can attract more people, engage with them, and convert them into paying clients.

How do we define content marketing?

By creating and sharing value-added content across various platforms, you're able to engage with people from a specific audience. We tend to mention blog posts, video creation, social media posts, and e-books. By providing value to a targeted audience, you can build trust with them, and in turn, you get a “licence to pitch”. A licence to pitch is essentially an “authorisation” for you to pitch your products or service to someone. You started by providing value for free, and in return you get to make a pitch, it's that simple.

What are the benefits of content marketing?

Thanks to the content you will publish online, the audience that you are targeting will likely trust you more and more with time. Not only will they be thankful for the value that you provide, but they will seek to establish a relationship with you, or at least they will accept your request to do so.

If you stay consistent enough with your posts, videos, etc. you will inevitably be seen by more people. You may start with 2 people, and spend a month taking those 2 people to 20, and 20 to 50, 50 to 100, etc. The beauty of content marketing is the compounding effect of word of mouth. It is something that you absolutely NEED, in order to be successful long term.

Whether you do your own marketing or have a team/person doing it for you, this is crucial, and so easy to do. With the natural flow of search engines, new and organic content is very valuable. Creating regular blog posts, or adding content to your website, is one of the best ways to improve your position in search engines.

By writing about specific topics and pain points that your audience may relate to, you will inevitably drive more leads to your company, and convert them into customers. As you have already built trust with these prospects, the sales process is simpler, the prospects are warm, and you can close them straight away.

From taking part in content marketing daily, for our clients and for ourselves, we have become very proficient with our methods. We adapt the marketing strategy to the business each business we work with, and we will help you create a content marketing strategy that will convert.

In other words, we can do it FOR YOU, if that's what you're looking, but more importantly, we can do it WITH YOU, so that you aren't dependent on us. We can help you or your marketing department establish the right content marketing scheme to attract new people and make more sales!

Leave it with us

If you decide to take us on for this particular task, this is how we operate:

• Analyse the current content that you post, and how it performs
• Determine what channels are going to be used for the new plan
• Determine what growth rate is optimal for your business
• Write endless amounts of content, create videos, blog posts, tutorials, guides, and send it!