What tools can you use to measure how successful your digital marketing tactics are?

Track Your Website Traffic

Your website is the main place for people to find information about you, your company, your products, or any other services you may provide. Therefore, tracking how many people go there every day is very important. If your website traffic is increasing, you know you're on the right track.

We have found Google Analytics to be the most effective tool for this type of tracking, it will tell you where your website visitors are coming from, how long they spend on your site, what they click on, and more.

Social Media Engagement

If you use social media as a part of your marketing plan (which you definitely should), then measuring your community's engagement is fascinating. While social media is a free tool, it can suck up a lot of your time, and you don't want your efforts to go unseen. However, it can take anywhere from 6 months to one year of regular, high-value, engaging posts before you see any results, so definitely bear that in mind before you give up on social media marketing.

What Is Your Conversion Rate?

Conversion rates and click-through-ratios blatantly show you how well your campaigns are doing. Thanks to tools such as Google Analytics, you will be able to see which campaigns have the highest conversion rate (percentage of customers who go ahead with a purchase, book a call, or sign up for a service on your website). This can save you lots of money by indicating what strategies are good, and which ones aren't so good. Ideally, different campaigns will get different conversion rates for different actions (e.g. buying a product/sending an enquiry form/ calling your directly).

Return On Investment

During every campaign our company has run, we have always been able to measure the ROI. The most popular advertising platform is Google Ads, which will directly show you how much money you have put in the machine, and how much you got back from it. The same goes for Facebook, Instagram, Twitter…

At the end of the day, your return on investment is all that matters, it's all good talking about brand awareness and brand identity, but if you're constantly losing money from your campaigns, something is seriously wrong.

Many internal and external optimisations are necessary to run successful campaigns, and these aspects cannot be overlooked if you are looking to 2x, 3x, 4x… your investment.

Measuring the success of your digital marketing tactics and efforts is therefore vital, if your goal is to make your campaigns successful, and to get a good ROI.

Thanks for reading,

Have a lovely day!